Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Friday, 7 June 2019

Why Instagram Is So Powerful for Your Business and Personal Brand

Do you know how powerful Instagram is?
Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn't matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it's a rare sight if you don't see someone glued to their phone, completely unaware of what's going on around them. It's really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?
It's a different world we are living in now; as opposed to 10 - 20 years ago. Back then smartphones weren't that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand... Instagram is definitely one of the platforms you need to utilized, here is why.
Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, "Meet your customers and people where they are." And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.
Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.
Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it's almost like not having a cell phone or email for people to contact you. It's like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we're sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.
Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement right as you are talking to them, that is more powerful than TV.
People love pictures now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a targeted audience that is highly focused. You can build an audience that is local, nationwide, or international depending on your preference; brand, professions, or passion. There is an old saying, " A picture is worth a thousand words." Start using Instagram today, and let your pictures say thousands of words for you. People have always loved pictures for generations so you know Instagram is going to be here for the long haul.
Using Instagram you can create meaningful connections. Most people know by now that Instagram has been growing by leaps and bounds. Especially in the last several years, now the timing is perfect for you. Everyone knows someone that's always on their phone checking their Instagram, and more importantly Instagram holds people's attention. It has become one of the most powerful platforms that people and businesses can utilize to connect with others. Can you imagine connecting with new people and potential customers everyday simply from using Instagram. What if you were able to develop a rich, meaningful, connection with your audience. At the same time create and develop your own brand and presence in the minds of people all over the world. Not to mention also to stay up to date with friends and family, Instagram truly allows you to do it all and more.
It is important to grow your audience on Instagram, but growing your Instagram yourself is hard with the ever changing algorithm. It makes it even harder for you to grow your account. You can post content daily and you might not be seeing the type of growth you expected. http://www.Myinstagrow.com was created to supercharge your Instagram, and free up your precious time to focus on your passion, your business, brand, and what you do best. Most people see anywhere from 200-2000 new targeted followers per week depending on your account content, service package, and set up. The people attracted to your Instagram will be people that are interested in you, what you do, and your passion. Get the "7 Secrets of Instagram Influencers" eBook a 97.00$ Value Free at myinstagrow.com







Article Source: http://EzineArticles.com/9936616

Monday, 3 June 2019

How to Use Google Trends As a Reference Source for Creating a Blog Post

Google Trends is an indicator for how many people are looking for a specific term over a period of time. It gives you an overview about the topics the world is searching for. The trends can be further sorted depending upon their geographic location, categories, time span etc and it also allows you to compare between your searches. Google Trends platform is quite easy and user-friendly. They also have small graphs besides the title that shows you how hot or cold the topic is in a given time span. So how can Google trends help your SEO and in creating a blog post? Listed below are some ideas which you can implement for your blog, but before that lets take a look at Google Trend's key features.
  1. Shows you keywords popularity over time
  2. Comparison between your searches
  3. Stay updated with the latest on going trend.
  4. Segregate your results with respect to images, news or YouTube searches.
Ideas for blogs:
Competitor awareness: You can type in your competitor's brand name and see how they are trending in the short or the long-term. If they are on the rise you can perform a deeper study to figure out why and how you can take advantage of their strategies for your own brand.
Historical Data: Instead of comparing trends from the past week, stretch the timeline out to a full year or more. Google has plenty of information you can use for your brand in future. With the help of historic data you will notice for most general keywords, a relatively fixed trend changes from month to month is mostly a defined pattern. You can then use those keywords while they are on the way to the top to compose and publish your content.
Brainstorm Keywords: Do a periodic check for keywords related to your topic and see if there are any down or up trending keyword phrases. Google trends also helps you refine your keyword search targeted to a specific location/countries which will help you to decide whether it is fruitful to use those keywords in your blog while targeting those locations. If the keywords you shortlisted are not performing well in the areas you have targeted then you can compare or look over to another strategy.
Brainstorming topics and ideas for a blog post: Use Google Trends related queries to help you identify the related keywords people are looking for and further investigate their individual trends and come up with some information which will help you to publish your blog content. Further you can choose categories in trends, then a sub category and also explore that category for content ideas.
Using Google Trends is easy but figuring out how to make use of most of the information provided takes some time to master. It is best practice to use Google Trends as reference source for your digital marketing and content related strategy and keep up with the trend.





To know more on how to write your content, do visit http://www.i-digitize.in/content-marketing/ If you like what you read, do not hesitate to get in touch with us. You can also write to us for any digital marketing query/consultancy.


Article Source: http://EzineArticles.com/9952861

Saturday, 25 May 2019

Do's and Don'ts With Pinterest Marketing

Why is this important for you to know early on?
Well, every single time I mentioned to certain marketers that there is a way to tap into 175,000,000 users, their first thought is to start "spamming" every user. Not only will it destroy your chances to attract massive traffic to your website, but it will also get your Pinterest account shut down for good.
This allows you to understand the power of Pinterest and how you can avoid the disaster many marketers do to ruin their chances on building their business with Pinterest Marketing. Let's talk about what you shouldn't do with Pinterest...
Mistake #1: Entering the Pinterest world just because everyone is utilizing Pinterest. -- It is similar with trying to get a diamond in the desert which is a waste of time. Remember, even though there are more than 176,000,000 Pinterest users as of now, you still need to enter Pinterest world strategically. Otherwise, you are going to waste your time for sure.
Mistake #2: Not doing enough research. -- Who is your target market? Are they freebie seekers or potential buyers? What is your method on providing solutions? You MUST have these benchmarks before you enter the Pinterest world. Otherwise, you will end up spamming everyone who will most likely block you for good.
Mistake #3: Target everyone who speaks English. -- Assumptions are the keys to disaster. If you want to build your business, you can't just assume everyone needs to lose weight, make money, and have low self-esteem. It is similar with cold calling.
Mistake #4: Focus on following everyone on Pinterest. -- This is a big mistake. Why? It is because NOT everyone will be interested in what you have to say. My point is you have to be specific on the type of audience you would like to attract in your business.
Mistake #5: Focus on Selling To Your Audience, Instead of Building Your Relationship With Them. -- Why is this considered a bad idea? Remember, every time you sell to your audience, people will stay away from you. On the other hand, every time you educate your audience, you will attract them to stop and listen to what you have to say. My point is... Balance between selling your audience and educating your audience on each post.
Mistake #6: Creating your pictures on your own with Photoshop. -- I know as an entrepreneur, we are a perfectionist. In addition, we want to do everything ourselves. The truth is... If you just use a professional designer for just $5 from Fiverr.com, that itself will save you a lot of cash. Plus, they are guaranteed to be more professional than your own version.
Mistake #7: Avoid tracking your links on every post. -- Unless you don't care on wasting your time on Pinterest, you MUST track your links on every image you post. This allows you to know which post gives you the most traffic and which posts are wasting your time. REMEMBER: The more you track, the more you are able to understand what your audience really wants from your business.
Of course, there are other mistakes you should avoid and as you understand the major mistakes I mentioned above, you should realize that the "short cut" the majority of the marketers use will lead into a huge nightmare in the long run for sure. So, it is very CRITICAL for you to understand Pinterest Marketing in great details.
This way, you will avoid a major catastrophe in your business while attract massive traffic to your business.








André Klein
For more Internet Business, Social Marketing and Pinterest articles visit this link: http://internetbusiness-howto.com/category/socialmarketing/pinterest


Article Source: http://EzineArticles.com/9292596

Monday, 20 May 2019

How Digital Marketing Will Change in 2019

Thinking Which Career Path to Follow? - What About Digital Marketing?

When you are right at the crossroads of your life wondering which path to take to build your career and your life, you really need to consider all the available options before you make a decision. Choosing a career path is not as simple as ordering your meal on Swiggy or booking a movie ticket online. You need to consider a lot of factors such as your personal interests and passion, the scope, industry growth and the renumeration. When a particular career path ticks right in all the above criteria, then you have a great chance of landing your dream chance.
One career path that you can consider is Digital Marketing. In this current business scenario, all businesses are going online. They set up websites, pages in social media platforms, build mobile applications and lots more to reach out to the huge audience that is available in the virtual world. In fact, digital marketing has not only changed the entire concept of sales and marketing, but also levelled the field for all kinds of businesses, big and small.
Are you on the social media platforms almost all your waking hours? Make the most of your passion for the social media by learning the trends and techniques behind social media marketing. There are institutes offering social media marketing courses that you can take up to learn the nuances of planning and executing social media campaigns.
Are you fascinated by the search engines, their algorithms and try to make sense of the insights derived from them? You can think of becoming a search engine optimisation analyst. An SEO analyst digs deep into the websites and implements the best techniques to enhance the website's ranking and reach. When you enrol in SEO courses, either online or blended programs, you will learn all about the secrets of search engine optimization.
Digital marketing is more than search engine optimisation and social media marketing. It also involves other modes of promotion such as email marketing, mobile marketing, affiliate marketing and lots more. You can specialise in all of these digital marketing channels as you chart your growth in your chosen career path.
The best thing about this career path is that you don't need any basic qualification. Anyone can learn the basics of online marketing in these digital marketing courses and kickstart their career. Plus, as your work, you can also do online digital marketing courses or specialisation courses and improve your career prospects.
The salary is also pretty good, especially if you get employed in one of the top companies or leading digital marketing agencies. The scope of work is also very high. From start-ups and NGOs to governmental agencies and top companies, all organisations use digital marketing. So, there will be no dearth for jobs if you are planning to pursue a career in digital marketing.
However, if you want to build a good career, you should make sure that you learn from the best institute in the industry.





Manipal ProLearn is a great place if you want to learn internet marketing. They have a digital marketing program in association with Google, which means you get a joint certification from Google, which is really valuable. Plus, they have other specialization courses that you can take up online. Take the first step to building your career in this field by enrolling in these courses.


Article Source: http://EzineArticles.com/10120983