4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.

However, many people are left scratching their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food - but how can it tie into business? And should it?

With the speed of which Instagram is growing, don't underestimate its value to boost your brand and marketing efforts.

It has grown into an incredibly valuable marketing platform and even though the 18-29 year old's are still prevalent users, the higher age groups are catching on and catching up fast.

Some 2018 Instagram stats from Sprout Social are telling:

• 7 out of 10 hashtags on Instagram are branded

• 80% of users follow a business on Instagram

• 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

1. Use Hashtags Wisely

You don't need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.

When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!

However, when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any traction from that post.

You want to make your hashtags relevant to your business and location, but also engaging enough that a user would type them into Instagram's search box.

For instance:

• Say you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

• Or you're a Toronto wedding planner. You post an image of a bride and groom's first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an excellent time to promote your business and gain Instagram followers. Whether it's a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.

2. Thank Your Audience for Showing Up

You don't just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.

See an example here from video expert Michele Moreno where she responds back to each of the comments left on her video post.

So if someone leaves a comment or question on one of your posts, take the time to reply and thank them/answer their question.

Take a look at their profile, and if you like what you see, follow them.

Businesses often follow commenters first, in the hopes that they might return the favour.

You can also look for people who might be interested in your product, then comment on their photos and/or follow them, but don't spam them with an ask to follow you right away.

3. Interact with the Right Influencers

Influencers are Instagram users who can influence your target audience because of their popularity and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize her name, but the 1.8 million followers of her Instagram account WeWoreWhat do.

Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.

That may be an extreme example, and unless you have deep pockets you probably won't be able to attract an influencer with almost two million followers.

But don't despair. From mommy bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe they'd be willing to review your product or take a photo using it - use your imagination!

4. Don't Just Shill Your Products

Instagram is not the place to simply share product shots all the time. Think of the experience people have using what you're offering, or the benefits it gives people.

Even better, show real-examples. Asking for user-generated content from your audience is one way to do this. That means that users share their photos using a hashtag you provide.

The online furniture store Wayfair.com does user-generated content very well. They have a user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people know that their images might be featured on your page and you can increase your Instagram content big time - for free!

No matter how you use Instagram for your business, be authentic and true to your brand. It's what the platform is all about, and it's going to help you grow your business, gain Instagram followers and attract sales or leads.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant. r. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

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Making Money With Instagram Easily

The more accounts you create, the simpler it is going to be for you to earn money. Usually, however, you should create at least five Instagram accounts, and it's better if you may create more. Instead, you have to run several Instagram accounts. There are those around who wish to acquire popular Instagram accounts in order that they can market to the account's followers.

If you wish to earn money with Instagram but need help getting there, have a look at my course Infamous to Influential! Making money a part of nature, and struggle is a symptom which you are out of harmony with the stream of nature, how things do the job. Everyone wants to earn money with Instagram as it's an incredibly popular social network. If you wish to make money by a legit way then chose an ideal platform that teach you everything to generate money. You can earn money with Instagram and other social networking platforms.

The way to ensure your content is getting seen by the appropriate quantity of your followers is to ensure that your strategic content advertising plans are well thought out. Instagram users no longer depend on the cell phone for a source of images. There are several users on the Instagram that there isn't any product to sell them.

You really only have to focus in on how to generate income with Instagram and I'm confident you'll be one of them. The way to create cash with Instagram is to promote products which you love using Affiliate links. Then, it is going to be difficult to earn money on the website. Following that, you're going to be in a position to earn money on the website.

Evidently, you are here in order to learn to make cash with Instagram. Then you can earn cash with Instagram now. You can not earn money if you don't have some product On the flip side, if you need to accomplish a fantastic success in comparison to your product then something needs to be different which is unavailable in the industry. Once you do so, you will be prepared to begin making some money. If you wonder how can you earn money with Instagram I will reveal to you now.

In case you have followers that are interested in earning money online, share your referral link so they can become affiliates under you for second tier commissions. If you own a lot of followers, you should earn a lot of sales. Many people believe you need a bunch of followers to produce cash with Instagram, but that's not accurate. If you really need to increase followers on Instagram then click the highlighted link. Real followers are the sole way for you to really profit from Instagram. Unlike the ideal selfie, though, to earn cash with Instagram you will have to have many followers that believe you're influential.

Ways to Get Started with Instagram to begin with, you will need to have sufficient number of followers before you can begin considering posting sponsored posts. As soon as you get a large number of followers, you may sell your Instagram account to willing buyers. If you've got huge numbers on your Instagram to show off to your pals, the majority of them will most likely be shocked. There are a lot of methods in which you may earn money from your Instagram account. Thus, a good following of users ought to be developed.

First and foremost, however, making pictures seem good takes immense period of time and practice. How to generate income with Instagram is more simple that you believe. Now you get a complete idea about ways to make cash with Instagram. When you're happy, you've got happy thoughts and you're feeling happy. When you're sad, you've got sad thoughts and you're feeling sad. It is possible to also discover that friend in the business who will make you do more daily. Possessing a very best friend in the company is so essential for long-term success.

Fortunately, you can get Instagram proxies in bulk. Once you get your Instagram proxies, you can make numerous accounts and build a next. Instead, you must utilize Instagram proxies and respective strategies so as to earn money with the social network.

The huge challenge with having a very low barrier of entry is that it's also way too simple to stop. In actual numbers, from about 1000 followers upward you will have the chance to place advertising and make money. As you probably already know, the secret to any social network success is consistency and Instagram isn't a difference.

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52 Tips: How to Market On Instagram

10 Instagram Marketing Tips To Use For Business!

Instagram Hashtags: How To Find And Use Them | Secret Strategies From An...

7 Effective Ways to Increase Instagram Followers Without Spending Money

Instagram has over five hundred million active users. The stats on Instagram could be described as highly impressive and encouraging. A little break down will surprise you and at the same time get you excited. Instagram has over 500 million active users with over 300 million active users daily, 80% of those users are outside the USA, 4.2 billion likes every day and over 95 million photos and videos uploaded every day. This is simply wonderful and a goldmine for online marketers and business.

Those statistics should send a signal to your nerves and let you understand how important Instagram could be for your business. The issue is that, how do you get on Instagram and acquire followers that will become your loyal customers. I will be showing you how to do that in the following steps and guidelines

1. Signup with Facebook: This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Instagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready for the main deal

2. Quality Photos: the most important thing on Instagram is the quality of your photos, make sure your photos are of high quality before posting them on Instagram. Having quality photos on Instagram help you get more likes, comments and more followers which will help push you up the ladder and on top of all your competitors within the same niche. If you are taking the pictures with a camera, make sure the lighting and focus are right to get you the right photos you need to go viral on Instagram.

3. Like other Photos: I call this trick notice me. Is like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hi or introduce yourself to them. When you like other people photos, those people visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram

4. Follow Others: This is the fastest ways of growing your followers on Instagram. When you follow others, they decide to follow you back and create a connection between you both. This helps increase your followers and likes on photos you have on your profile. Follow others to get more followers

5. Comment on other Photos: This method takes more time and work but it surely pays off. When you comment on other people's photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers

6. Use relevant Hashtags: Hashtags have come a long way on social media and Instagram is not an exception. Making use of relevant hashtags help get you more visibility and popular on Instagram. The more hashtags you use, the more popular your photos will become. This means more likes, more followers and more comments which all help boost your profile

7. Exchange Shoutouts: this is simply a method of promoting others while they promote you too. It's simply a win-win situation for both members. This method helps in promoting your profile. You need to simply find people within your niche and reach out to them and ask for a shoutout. You can simply do this by sending them a simple email or request on Instagram.

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How to Make Instagram Stories like a PRO!

Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your In...

Effective Ways to Gain More Instagram Followers

Instagram has gained tremendous popularity over the last several years. It is popular with people of all sorts of demographics and from all walks of life. In the case with Instagram, the number of followers that you acquire is what is most important.

Number of followers equals Instagram success

It is important to be aware here that there is a lot more to Instagram than just the number of followers you can acquire. However, your number of followers is one of the important measurements (or metrics) of the social media tool. If you have a large number of followers, other people will have the perception that you (and your business) are a success. That lends itself to your professional credibility and trustworthiness.

A strong number of followers also gives you the confidence that your message is being received by other people online and it allows you to increase your reach to a large number of good-quality connections. It also goes a long way to strengthening your relationship with your target audience, which is essential to your success.

• Appropriate use of hashtags: When it comes to gaining increase exposure and visibility, hashtags are a great way to do that. However, it is very important that you don't get carried away when it comes to using hashtags. The reason that you don't want to overdo it with hashtags is that your target audience will not appreciate it and they may not stick with you as a result. There are some guidelines that you should follow when using hashtags so that you get the best results possible from your target audience members.
• Use very specific hashtags
• Customize the hashtag to the particular social media channel that you are using
• Make sure that your hashtags are strong but not promotional
• Make your hashtags clear and concise
• Don't use too many hashtags
• Create an event: Putting together an event in which you gather influencers, brand ambassadors, loyal followers, etc., is an excellent way to increase your Instagram followers. The results of such an event can be multifaceted, such as acquiring an increased number of followers, building increased brand awareness, and increasing engagement with your target audience members.


• Run and appropriate contest: People love contests, especially if they win a prize that they feel was worth their effort to participate. A contest can generate a lot of buzz about your business, make people feel excited about being involved, and build relationships that are solid and enduring. It is important for you to provide incentives that are worthwhile. Some of the ways in which you can get people involved in your contest is by getting them to "like" the contest, getting them to make comments on your contest (people love to voice their opinions and to feel that their opinions are important to you), and other creative ways to get people involved.


• Get loyal followers involved: Another really good way to gain Instagram followers is by getting loyal followers involved. Let them help you to run your event or contest. Give them a voice and make them feel that you truly value their participation. There are many benefits to doing this, such as giving your brand an emotional/human feeling, making your reach wider, increasing your reputation, increasing your traffic, and making more people aware of your brand.


• Connect with a social online community: Having a sense of belonging to a community is critical to your ever-increasing success as a business person. Not only is it important to be a part of a social community but it is also essential that you interact with the members of that community (or communities). You will want to interact in the following ways:
• Share your story: Everyone has a story (probably more than one). Share yours because it will resonate with the other members of your social community. If people can relate to what you are sharing, you will be successful at forming relationships with them. That is critical to your success.
• Make sure that others want to share your content: It is one thing to write top-quality content but it is another thing entirely to get people to want to share the content that you have shared with them. If your content is shared, you will be able to engage a larger number of people and thus increase your Instagram followers.
• Clearly understand the reasons behind your social community: It is extremely important for you to have a clear understanding of why you needed to build your social community. There are so many reasons but each one is important and each one should be in your head at all times.
• Post content in a way that makes sense: From the beginning, you have had a marketing strategy that makes sense for your business. It is part of your business plan and you need to follow that roadmap so that you can achieve the milestones that you have set out to accomplish. What was important in the beginning is still just as important for your business.


• Get involved with other people on Instagram: It isn't enough to have established an Instagram account. You need to interact with people. That means that you need to "like" the photos that other people are posting and leave comments. Get involved in the discussion. It is critical to your success.


• Pose questions: Just like on other social media channels, you should ask questions on Instagram. Ask thought-provoking questions that make people want to jump in and start interacting. That is exactly how you form relationships.

Conclusion

Instagram is one of several effective social media tools that you should consider leveraging for your business. With Instagram, it is all about the number of followers that you can acquire. The fact is that without a large number of followers, you and your business will become obscure. You need to gain a foothold with the tool and become popular so that your business will become more successful. It is important to understand what needs to be done so that you can bring your business to the next level.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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How To Get Your First 10,000 Instagram Followers (Without Buying Them), ...

How To Schedule Your Instagram Posts For Better Results

The first thing to realize when using Instagram for business and being able to schedule Instagram posts is that you need to upgrade your account to a business account.

When you have a business Instagram account, you unlock many features that aren't in the personal platform. So do that right away, then follow the rest of the steps.

Tools You Can Use

There are numerous tools that you can use to schedule Instagram posts. Hootsuite.com, Later.com, and HopperHq.com are great platforms to use. You can upload the information using your laptop or PC, or you can hire a virtual assistant to do it for you. You don't have to push individual posts out via your phone anymore. If you have a business account you can just use the scheduling software to schedule each post. But you will still need to use your phone to finish the process if you are publishing photo albums or videos.

Engage with Your Followers

Even though you can now use tools to schedule posts on Instagram without your phone, you still need to force yourself to engage with your followers. You don't want to forget to look at Instagram and comment to people who say things to you and comment on other people's posts, even though you can schedule using your PC. Remember, social media is all about engaging. Engage.

Instagram Automation

There are some services that will say that they'll automate getting more follows and shares for you. But the truth is, this is a bad idea. While it might seem fun to automatically follow and like people who comment or use a hashtag you set up, the best way to do this is personally. If you really want an active and legitimate following, do that yourself or ask your VA to do it for you. Otherwise you could even end up with a blocked account.

Don't Spam Your Audience

Instagram are very adept at getting rid of spammers. So, you want to be careful about appearing spammy. If you have a lot of images that are from the same event, post them as a photo album. Plus, try to offer free content more than you promote. They say that you should promote only once after three posts. So, post useful content three times, then on the fourth time promote. It's a good rule of thumb.

Avoid Scheduling Content Too Far Out

If you schedule your posts too far out, you may end up accidentally offending people. But, if you pay attention to the news and can stop your schedule, you might be saved if something happens. Be super-careful about any type of scheduled post that could be taken wrongly on a bad day.

Always check your post before you schedule or post. Check that you don't have typos, and ensure nothing is wrong with your image that could be taken the wrong way, or something you don't want out there. Post regularly, use appropriate hashtags, and follow your fans back.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

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Why Instagram Is So Powerful for Your Business and Personal Brand

Do you know how powerful Instagram is?

Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn't matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it's a rare sight if you don't see someone glued to their phone, completely unaware of what's going on around them. It's really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?

It's a different world we are living in now; as opposed to 10 - 20 years ago. Back then smartphones weren't that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand... Instagram is definitely one of the platforms you need to utilized, here is why.

Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, "Meet your customers and people where they are." And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.

Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.

Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it's almost like not having a cell phone or email for people to contact you. It's like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we're sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.

Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement right as you are talking to them, that is more powerful than TV.

People love pictures now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a targeted audience that is highly focused. You can build an audience that is local, nationwide, or international depending on your preference; brand, professions, or passion. There is an old saying, " A picture is worth a thousand words." Start using Instagram today, and let your pictures say thousands of words for you. People have always loved pictures for generations so you know Instagram is going to be here for the long haul.

Using Instagram you can create meaningful connections. Most people know by now that Instagram has been growing by leaps and bounds. Especially in the last several years, now the timing is perfect for you. Everyone knows someone that's always on their phone checking their Instagram, and more importantly Instagram holds people's attention. It has become one of the most powerful platforms that people and businesses can utilize to connect with others. Can you imagine connecting with new people and potential customers everyday simply from using Instagram. What if you were able to develop a rich, meaningful, connection with your audience. At the same time create and develop your own brand and presence in the minds of people all over the world. Not to mention also to stay up to date with friends and family, Instagram truly allows you to do it all and more.

It is important to grow your audience on Instagram, but growing your Instagram yourself is hard with the ever changing algorithm. It makes it even harder for you to grow your account. You can post content daily and you might not be seeing the type of growth you expected. http://www.Myinstagrow.com was created to supercharge your Instagram, and free up your precious time to focus on your passion, your business, brand, and what you do best. Most people see anywhere from 200-2000 new targeted followers per week depending on your account content, service package, and set up. The people attracted to your Instagram will be people that are interested in you, what you do, and your passion. Get the "7 Secrets of Instagram Influencers" eBook a 97.00$ Value Free at myinstagrow.com

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Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business

Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.

Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!

Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

Which-Is-Better-for-Building-Your-Small-Business:-Pinterest-or-Instagram?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

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