Do's and Don'ts With Pinterest Marketing

Why is this important for you to know early on?

Well, every single time I mentioned to certain marketers that there is a way to tap into 175,000,000 users, their first thought is to start "spamming" every user. Not only will it destroy your chances to attract massive traffic to your website, but it will also get your Pinterest account shut down for good.

This allows you to understand the power of Pinterest and how you can avoid the disaster many marketers do to ruin their chances on building their business with Pinterest Marketing. Let's talk about what you shouldn't do with Pinterest...

Mistake #1: Entering the Pinterest world just because everyone is utilizing Pinterest. -- It is similar with trying to get a diamond in the desert which is a waste of time. Remember, even though there are more than 176,000,000 Pinterest users as of now, you still need to enter Pinterest world strategically. Otherwise, you are going to waste your time for sure.

Mistake #2: Not doing enough research. -- Who is your target market? Are they freebie seekers or potential buyers? What is your method on providing solutions? You MUST have these benchmarks before you enter the Pinterest world. Otherwise, you will end up spamming everyone who will most likely block you for good.

Mistake #3: Target everyone who speaks English. -- Assumptions are the keys to disaster. If you want to build your business, you can't just assume everyone needs to lose weight, make money, and have low self-esteem. It is similar with cold calling.

Mistake #4: Focus on following everyone on Pinterest. -- This is a big mistake. Why? It is because NOT everyone will be interested in what you have to say. My point is you have to be specific on the type of audience you would like to attract in your business.

Mistake #5: Focus on Selling To Your Audience, Instead of Building Your Relationship With Them. -- Why is this considered a bad idea? Remember, every time you sell to your audience, people will stay away from you. On the other hand, every time you educate your audience, you will attract them to stop and listen to what you have to say. My point is... Balance between selling your audience and educating your audience on each post.

Mistake #6: Creating your pictures on your own with Photoshop. -- I know as an entrepreneur, we are a perfectionist. In addition, we want to do everything ourselves. The truth is... If you just use a professional designer for just $5 from Fiverr.com, that itself will save you a lot of cash. Plus, they are guaranteed to be more professional than your own version.

Mistake #7: Avoid tracking your links on every post. -- Unless you don't care on wasting your time on Pinterest, you MUST track your links on every image you post. This allows you to know which post gives you the most traffic and which posts are wasting your time. REMEMBER: The more you track, the more you are able to understand what your audience really wants from your business.

Of course, there are other mistakes you should avoid and as you understand the major mistakes I mentioned above, you should realize that the "short cut" the majority of the marketers use will lead into a huge nightmare in the long run for sure. So, it is very CRITICAL for you to understand Pinterest Marketing in great details.

This way, you will avoid a major catastrophe in your business while attract massive traffic to your business.

Dos-and-Donts-With-Pinterest-Marketing

André Klein
For more Internet Business, Social Marketing and Pinterest articles visit this link: http://internetbusiness-howto.com/category/socialmarketing/pinterest

Article Source: https://EzineArticles.com/expert/Andre_Wolfgang_Klein/849299

Article Source: http://EzineArticles.com/9292596

How To Get Followers On Pinterest In 5 Easy Steps

5 Free Tools For Creating Punchy Pinterest Images

Pinterest has become a significant player in the social media universe. It has over 150 million active monthly users, and it's expanding quickly. The visual content based social media site provides online entrepreneurs, bloggers and website owners a worldwide reach.

Using images on Pinterest is a basic need - without images there is no Pinterest. But if you want people to look at, share, and re-pin your pins to drive traffic to your website you'll need to create visual impact.

Using one of the following 5 free Pinterest tools will help to drive engagement, boost your followers and traffic, and get your images re-pinned over and over.

1. Canva

Canva is one of the most well-known Pinterest image tools. It has more than 10 million users, and it is simple to sign up by means of Facebook, Google or with your email. There are thousands of options and a simple to use interface, which will help you create Pinterest images quickly and easily.

2. PicMonkey

PicMonkey is a great Pinterest image tool for editing and enhancing your photos. You can also create graphics and images completely from scratch. Make sure that you link your image pins to the appropriate sales page, blog post, or email opt-in form. In this way it will encourage those who click to either purchase what you are recommending or take an action you want.

3. WordSwag

WordSwag turns text into photos and graphics. This means you can add marketing messages, tips, short how-to lists and other text-based messages to your graphics. You can use it to create text-based graphics, inspirational quotes and memorable messages that people will love to re-pin on Pinterest. You can also combine standard graphics and photographs with text.

4. Pinstamatic

The Pinstamatic can churn out a lot of simple, basic Pinterest images quickly. For ease of use, number of options and integration with Pinterest and other social media networks, this is a great image and graphics creating tool.

5. Quozio

Quozio is a Pinterest image quote maker. It's easy to create a text-based image, and if you don't like the result, you can browse other templates. Remember to use readable fonts. Some fonts don't translate well from a larger size image to a smaller size image and can't be read across browsers and mobile devices. The message that the mixture of your image and words makes is important. It might take a few times to get it right so that the image and words speak out loud in one look.

Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at: http://jonallo.com/pinterestchecklist

5-Free-Tools-For-Creating-Punchy-Pinterest-Images

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Article Source: http://EzineArticles.com/9663045

�� How To Post on Pinterest & Get 200k Visitors

How To Use Pinterest For Business

Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business

Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.

Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!

Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

Which-Is-Better-for-Building-Your-Small-Business:-Pinterest-or-Instagram?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10008200

$13,000 Per Month On Pinterest [4 Easy Steps]

Using Pinterest For Product Promotion

Pinterest is built for product promotion, especially if your product is a physical product. However, it can work for digital products too. You just need to find a way to be super-visual regarding your digital products and how they help your audience.

Build Your Audience

If you want to sell on Pinterest, the best way to do that is to build your audience. Try to put up valuable content for your audience on a consistent basis. Incentivize them to follow you, engage, share and save your content.

Keep Track of the Calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to when to promote something. For example, if your product is not really gift-giving material, you may want to promote right before or after a gift-giving holiday instead of during it.

Create a Theme

Another way to develop inviting pinboards is to consider creating a theme for every single promotion that you do. For example, if you sell digital self-help titles, you may want to promote one about love before Thanksgiving, and one about organization before spring-cleaning time. Themes help a lot with content creation. Work about 90 days in advance based on the calendar and you'll see real progress happening.

Remind People about What's Popular

If you already have some best-selling items, create a pinboard all about the best-selling items that you offer. This is a great way to ask buyers to share things about their purchase for a collaborative board.

Create Shop and Look Pins

When you have a business account, you have a lot of opportunities to create easier ways for your audience to shop. This feature puts a red dot on the items in your images that are available to buy, and visitors can click through and buy from there.

Add Rich Pins

Additionally, Pinterest offers rich pins to business accounts. These pins provide a way for you to show additional information to your viewer about the topic. You can use one of four types of rich pins including app, product, recipe, and article.

Promote Your Pins

You can also promote your pins, and this is a great thing to do if you're new. It's a good way to build your audience and get more views. It's not very expensive either. It's about the same price as Facebook Ads, which are also a very good deal.

Hire Influencers

Another way to ensure that your products are seen and purchased is to work with influencers. Remember, a good influencer doesn't have to have a huge audience. They just need a small audience of dedicated fans to be successful.

Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

Using-Pinterest-For-Product-Promotion

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Article Source: http://EzineArticles.com/10116837