Friday, 7 June 2019
Why Instagram Is So Powerful for Your Business and Personal Brand
Do you know how powerful Instagram is?
Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn't matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it's a rare sight if you don't see someone glued to their phone, completely unaware of what's going on around them. It's really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?
It's a different world we are living in now; as opposed to 10 - 20 years ago. Back then smartphones weren't that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand... Instagram is definitely one of the platforms you need to utilized, here is why.
Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, "Meet your customers and people where they are." And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.
Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.
Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it's almost like not having a cell phone or email for people to contact you. It's like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we're sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.
Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement right as you are talking to them, that is more powerful than TV.
People love pictures now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a targeted audience that is highly focused. You can build an audience that is local, nationwide, or international depending on your preference; brand, professions, or passion. There is an old saying, " A picture is worth a thousand words." Start using Instagram today, and let your pictures say thousands of words for you. People have always loved pictures for generations so you know Instagram is going to be here for the long haul.
Using Instagram you can create meaningful connections. Most people know by now that Instagram has been growing by leaps and bounds. Especially in the last several years, now the timing is perfect for you. Everyone knows someone that's always on their phone checking their Instagram, and more importantly Instagram holds people's attention. It has become one of the most powerful platforms that people and businesses can utilize to connect with others. Can you imagine connecting with new people and potential customers everyday simply from using Instagram. What if you were able to develop a rich, meaningful, connection with your audience. At the same time create and develop your own brand and presence in the minds of people all over the world. Not to mention also to stay up to date with friends and family, Instagram truly allows you to do it all and more.
It is important to grow your audience on Instagram, but growing your Instagram yourself is hard with the ever changing algorithm. It makes it even harder for you to grow your account. You can post content daily and you might not be seeing the type of growth you expected. http://www.Myinstagrow.com was created to supercharge your Instagram, and free up your precious time to focus on your passion, your business, brand, and what you do best. Most people see anywhere from 200-2000 new targeted followers per week depending on your account content, service package, and set up. The people attracted to your Instagram will be people that are interested in you, what you do, and your passion. Get the "7 Secrets of Instagram Influencers" eBook a 97.00$ Value Free at myinstagrow.com
Article Source: https://EzineArticles.com/expert/Raei_Berhanu/2546059
Article Source: http://EzineArticles.com/9936616
Thursday, 6 June 2019
Wednesday, 5 June 2019
7 Free Google AdWords Tools You Should Be Trying
There are so many PPC tools out there it can sometimes make your head spin. That's the reason I have compiled this list. Here are 7 free Google AdWords tools that you should be trying. They are all incredibly useful and of course, free.
1: Free AdWords Performance Grader
This is a free tool from WordStream. It scrupulously audits your AdWords account in under a minute. This tool can provide you with beneficial insights and feedback that can help you to improve your campaign performance and lower your costs.
2: Google Keywords Planner
Google Keywords Planner is an absolute must for anyone who wants to succeed with AdWords. With this tool, you type in a vague search term, it then returns a huge amount of data on possible keywords you could use and their search traffic. I would be surprised if you're not using it already as it's so readily available and effective.
3: AdWords Editor
AdWords Editor is the desktop version of AdWords. It's appearance and practicality is virtually identical to Google AdWords. However due to it being located on your desktop, it is capable of running quite a bit faster. It's a must if you have a lot of work to do on a particular campaign or you are managing multiple campaigns at once.
4: Google Analytics
Google Analytics allows you to track statistics on your campaigns with a great amount of detail. It comes in handy for optimising your AdWords campaigns and tracking just how effective they are.
5: Google Trends
Google Trends especially useful for businesses that are seasonal in nature. It allows you to see what terms are searched for over time. This gives you the ability to adjust what terms you are advertising for by tracking what time of year each particular term is searched for the most.
6: Google AdWords App
This AdWords tool is great if you have to work on a campaign on the go. It is now available for both Android and iOS. The app allows you to adjust your keyword bids and enable/disable campaigns, ad groups and ads. For now you don't have the ability to create new ads or campaigns, but as Google is constantly evolving that could be just around the corner.
7: Google Analytics App
This app is similar to Google Analytics, however it has far less depth to it. It is still very useful however as it allows you to quickly check statistics and reports while you are on the move.
These tools are incredibly useful, even critical to a successful AdWords campaign. If you aren't using them already, 2016 is a great time to start.
Article Source: https://EzineArticles.com/expert/Christian_Donovan/2311678
Article Source: http://EzineArticles.com/9479006
Tuesday, 4 June 2019
Best Google Website Tools
Google Analytics
In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.
Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.
Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?
Google Search Console
Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.
Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.
As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.
Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?
You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.
Google Keyword Planner
Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.
*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.
Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.
Google Tag Manager
This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.
Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.
Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.
Test My Site from Think With Google
In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.
Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.
Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.
The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Google PageSpeed Insight
If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.
The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.
PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.
Here are some website speed optimization tips from PageSpeed:
- Avoid landing page redirects
- Eliminate render-blocking JavaScript and CSS in above-the-fold contents
- Enable compression
- Leverage browser caching
- Minify CSS
- Minify HTML
- MInify JavaScript
- Optimize images
- Prioritize visible content
- Reduce server response time
Google Trend
Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.
Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.
Don't forget that you also can view the interest traffic of search terms using Google Trends.
With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.
Google Alert
If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.
Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.
A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.
Summary
So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.
What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!
Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.
Article Source: https://EzineArticles.com/expert/Martin_Tang/2468331
Article Source: http://EzineArticles.com/9910559
Monday, 3 June 2019
How to Use Google Trends As a Reference Source for Creating a Blog Post
Google Trends is an indicator for how many people are looking for a specific term over a period of time. It gives you an overview about the topics the world is searching for. The trends can be further sorted depending upon their geographic location, categories, time span etc and it also allows you to compare between your searches. Google Trends platform is quite easy and user-friendly. They also have small graphs besides the title that shows you how hot or cold the topic is in a given time span. So how can Google trends help your SEO and in creating a blog post? Listed below are some ideas which you can implement for your blog, but before that lets take a look at Google Trend's key features.
- Shows you keywords popularity over time
- Comparison between your searches
- Stay updated with the latest on going trend.
- Segregate your results with respect to images, news or YouTube searches.
Competitor awareness: You can type in your competitor's brand name and see how they are trending in the short or the long-term. If they are on the rise you can perform a deeper study to figure out why and how you can take advantage of their strategies for your own brand.
Historical Data: Instead of comparing trends from the past week, stretch the timeline out to a full year or more. Google has plenty of information you can use for your brand in future. With the help of historic data you will notice for most general keywords, a relatively fixed trend changes from month to month is mostly a defined pattern. You can then use those keywords while they are on the way to the top to compose and publish your content.
Brainstorm Keywords: Do a periodic check for keywords related to your topic and see if there are any down or up trending keyword phrases. Google trends also helps you refine your keyword search targeted to a specific location/countries which will help you to decide whether it is fruitful to use those keywords in your blog while targeting those locations. If the keywords you shortlisted are not performing well in the areas you have targeted then you can compare or look over to another strategy.
Brainstorming topics and ideas for a blog post: Use Google Trends related queries to help you identify the related keywords people are looking for and further investigate their individual trends and come up with some information which will help you to publish your blog content. Further you can choose categories in trends, then a sub category and also explore that category for content ideas.
Using Google Trends is easy but figuring out how to make use of most of the information provided takes some time to master. It is best practice to use Google Trends as reference source for your digital marketing and content related strategy and keep up with the trend.
To know more on how to write your content, do visit http://www.i-digitize.in/content-marketing/ If you like what you read, do not hesitate to get in touch with us. You can also write to us for any digital marketing query/consultancy.
Article Source: https://EzineArticles.com/expert/Carlshen_Firoze_Wadia/2502433
Article Source: http://EzineArticles.com/9952861
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